I rebuilt this blog recently. Not a redesign. The old posts are still here, same URLs, same markup. What changed is that every page now carries a full structured data graph and every element is annotated with microformats. Most of the new posts were co-written with an AI that has a checklist of things it is not allowed to sound like, plus a set of voice rules. The AI drafts, I edit. The structured data handles the other side: helping machines understand the content.